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Competitive Intelligence for Dental Practices

DSOs will own 39% of practices by 2026.

Will yours survive the squeeze?

NPI registry data, competitor mapping, PPO benchmarks, and patient demographics — built from 10+ verified sources. At a fraction of what consultants charge.

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NPPES/NPI Registry.govState Dental Boards.govCMS PECOS Database.govGoogle Business DataADA Health Policy InstituteInsurance Carrier NetworksHealthgrades & ZocdocReal-time Web Intel

The Reality

The DSO wave is reshaping dentistry. Do you know where you stand?

DSO Market Share of U.S. Dental Practices

ADA / Dental Economics
50%40%30%20%10%10%202015%202123%202230%202335%202439%2025*
By the Numbers
0%

average PPO write-off rate

Your practice may be giving back over a third of every procedure to stay in-network.

Veritas Dental Resources

$0

cost to acquire one new patient

Each patient is worth $12K–$15K lifetime. But most practices don’t know their true CAC.

Dental Economics

0%

average annual patient attrition

You lose nearly 1 in 5 patients every year. Do you know where they’re going?

ADA Health Policy Institute

Your Intelligence Report

Five chapters of competitive intelligence. Zero guesswork.

Built on the same federal data that costs consultants $5,000+ to compile.

Full Report Contents
01

Practice Profile & Market Position

NPI verification, online presence audit, market category mapping

02

Competitive Landscape

10-15 nearby practices analyzed, Google rating comparison, insurance network overlap

03

Patient Demographics & Behavior

Census-backed demographics, search behavior, patient flow patterns

04$

Financial Benchmarks & PPO Analysis

Overhead ratios, collection rates, PPO write-off comparisons by carrier

0590d

90-Day Growth Plan

Patient acquisition priorities, pricing recommendations, marketing channel strategy

What's Inside

Competitor Practice Mapping

Every dental office within your radius: ratings, reviews, insurance networks

PPO Write-off Analysis

See how your reimbursement rates compare to local and national benchmarks

Patient Demographic Profile

Census data on age, income, and insurance coverage in your service area

DSO Threat Assessment

Which competitors are DSO-backed and how that changes your competitive position

Online Reputation Audit

Review velocity, rating trends, and response patterns vs. competitors

90-Day Growth Plan

Data-backed priorities: which PPOs to drop, where to market, how to price

How It Works

From data to decisions in three steps

01

Aggregate

We pull from the NPI registry, CMS enrollment data, state dental board records, Google Business profiles, and 8+ commercial databases.

02

Analyze

Our algorithms cross-reference insurance networks, patient demographics, review patterns, and competitive positioning across your entire market.

03

Deliver

You receive a clear competitive picture — not raw data. Every insight includes an Advisor Note explaining what it means for your practice.

Preview

See who's competing for your patients

Here's a sample of what your competitive landscape looks like

1

Bright Smile Dental

4.6312 reviews0.4 mi

General + Cosmetic

2

Competitor B

4.3187 reviews1.1 mi

General

3

Competitor C

4.8421 reviews1.7 mi

DSO-backed

4

Competitor D

4.194 reviews2.3 mi

General + Ortho

5

Competitor E

3.9156 reviews3.0 mi

General

10-15 practices mapped

Unlock for $149

Data sourced from NPI registry, CMS enrollment data, state dental boards, and Google Business profiles

0+

Dental practices in NPI database

0+

Federal & commercial data sources

0

Data points per competitor

$0+

Traditional consulting cost

Built on 10+ verified data sources including the NPI registry, CMS, state dental boards, and Google Business profiles.

Early Access Feedback

What dental practice owners are saying

Results may vary. Names and identifying details changed for privacy.

We had no idea three new practices were opening within two miles of us. The competitor mapping showed exactly where the gaps were — we adjusted our marketing spend and picked up 40 new patients in a month.

Dr. Sarah L.

Dr. Sarah L.

Practice Owner

Denver, CO

The PPO analysis showed we were writing off 42% on Delta Dental while a practice two blocks away had negotiated down to 28%. That single insight is saving us over $90K a year.

Dr. James P.

Dr. James P.

Owner, Family Dentistry

Nashville, TN

I was about to invest $50K in a new cone beam scanner. The report showed my market was already oversaturated with imaging — and pointed me toward a cosmetic niche no one was serving.

Dr. Amy W.

Dr. Amy W.

Solo Practitioner

Scottsdale, AZ

Why Us

The same intelligence. A fraction of the cost.

Generic industry reports don't know your market. Consultants do, but charge accordingly. We built something better.

Custom Intelligence

Big Shot Data

$149

Custom to your practiceYes — your NPI, your market
Local competitor mappingYes — 10-15 mapped by name
Delivery timeSame day
Data sources10+ federal & commercial
Actionable recommendationsYes — 90-day growth plan
PPO analysisCarrier-level write-off data
Patient demographicsYes — your zip code

Industry Reports

IBISWorld

$745 – $1,095

Custom to your practiceNo — generic industry data
Local competitor mappingNo
Delivery timeInstant (PDF download)
Data sourcesIBISWorld proprietary
Actionable recommendationsNo — data only
PPO analysisIndustry averages only
Patient demographicsLimited

Hire a Consultant

Market Research Firm

$5,000 – $50,000+

Custom to your practiceYes
Local competitor mappingSometimes
Delivery time4 – 8 weeks
Data sourcesVaries by firm
Actionable recommendationsYes
PPO analysisIf scoped
Patient demographicsIf scoped

IBISWorld pricing per IBISWorld Help Center. Consultant pricing per Clutch.co 2026 Guide.

PRICING

Simple, transparent pricing

One report. Everything you need to compete smarter.

Free Snapshot

$0

Always free

  • Competitive Position Score (0-100)
  • 3 data-backed market insights
  • Top competitor preview
  • Market snapshot summary
Get Free Snapshot
LAUNCH PRICE

Full Intelligence Report

$149$199

One-time payment. No subscription.

  • Everything in Free Snapshot, plus:
  • Full 5-chapter intelligence report
  • 10-15 competitors analyzed
  • Patient demographics (Census-backed)
  • 90-day growth plan
  • PDF download
Get Full Report

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BIG SHOT DATADental Intelligence

Competitive intelligence for dental practices.

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Data sourced from NPI, Census Bureau, BLS, and 7+ public sources

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